What do I do?
Tell YOUR story
Kate never saw herself as a rock star until she read her volunteer profile in a guest column for the children's treatment centre where she helped out from her wheelchair.
Daniel did not expect to be drafted to a professional hockey team at age 7, but the press conference to present him with a jersey -- followed by on-ice game time with the team -- was a dream come true.
These things don't just happen. They arise from creative thinking based on a firm understanding of an organization's mission and how to translate it into a message that media will support and readers will clearly grasp.
Your Strategic Partner
Do you have a project or idea that you’d love to bring to life but can't quite capture the magic? After 30 years in a newsroom, I can find the formula that works. To find out more, get in touch.
Whether you are starting up or reinventing yourself, my specialty is helping clients or organizations in transition.