Draft a communication plan in these nine easy steps to get you started.

Get your ideas out of your head and into the world with a communication plan.

Alliances for and against bipartisan bill focus on messages of consumers’ freedom of choice versus already adequate access to repair data...

By Lois Tuffin Just take a moment to imagine this challenge. You and five other people have signed on to create a new non-profit and buy...

As a startup instigator and a resuscitator of organizations, I recently realized how the same pattern has served me well over the years....

In times of crisis, a leader has so many things to consider: Are people okay? What should I say? What should I NOT say?The choices can...

By Lois Tuffin Two years ago, I watched a problem fester in the community I love and wondered how to make people feel better and create...

What do I do? So many things! Yet, they all reflect how I use positive energy and clear communication to achieve great things. Today, I...

In the summer of 2013, a group of poverty reduction advocates took a leap of faith and bought a former convent. This was no ordinary...

That book you’ve been secretly writing in your head is finally about to escape on the pages before you. You took copious notes at a...

by Lois Tuffin We all have our own processes for deciding what to do. If you’ve ever had to make a call as a group, you know that...

You carefully craft a press release and send it out into the world. Then nothing happens. Or, even worse, you set up a press conference...

By Lois Tuffin When people think of a journalist, they often picture you pecking away at a keyboard, asking questions at a press...

By Lois Tuffin In 2018, I left a job I had loved and that had defined me for 15 years. Walking away from the newsroom at Peterborough...

By Lois Tuffin As much as people complain about social media posts eating up time in their lives, it gives you a quick, efficient way to...

By Lois Tuffin You know you have to confront the problem but you really don't want to do it. Maybe your staff has to hear some bad news...

By Lois Tuffin As entrepreneurs (or entrepreneurial thinkers), we often struggle with putting a value on our time. Even when we price...

By Lois Tuffin The right words and the right images make all the difference when you are communicating with just the right tone. For...

By Lois Tuffin In April, I spent an energizing hour online with Strategic Brand Advisor Jennifer Kem and honed my understanding of the...

By Lois Tuffin Once you build a website, you like to think you’re done. The key information is there and you get back to your daily grind...