Are Blogs Dead? Not By a Long Shot!

Remember when everyone seemed to have a blog about their thoughts and feelings? People posted their opinions for a while until they realized that after a dozen or so rants or time-consuming articles, that they had said all they had to say.

That was before keywords and other smart metrics turned blogs into fantastic lead magnets. Now, they are virtual gold.

In their first iteration, blogging was about getting multiple posts up and telling everyone to read they via social media or in daily conversations. All that hustle was needed to build up intelligence on what people would read and why they would read it.

Face it, we live in a Google world. How many times a day do you type a few words into a search engine and expect the right answer with seconds?

Yes, that is how we are wired now.

And smart marketers know that they have to be smarter and more agile than their competitors online. You want to be on that precious first page of Google results or you won't be found.

Blogs are the secret sauce. You need fresh content for your website. You don't want to rewrite your home page content and FAQs every week, so you work out the optimal schedule, using the right words. The next thing you know, you are getting the attention you need and deserve.

Of course, those words need to be presented in a way that reflects your voice: informed, reliable, clear, trustworthy and ready to help. And that takes a writer that knows how to put each of those personality traits together – often in the same sentence.

Blogging gives you a chance to cover a range of topics for any series of keywords that your future clients are seeking. If done the right way, they may just come back to see what else you have to say since they learn from your insights.

If you have the ideas, team up with a professional writer and make the most of those blogs. After all, they can build a really robust online presence that pays off more than you realize.