By Lois Tuffin One of the hardest things to determine as a writer is when you’ve said what you want to say in a way that will be heard...

By Lois Tuffin On a cold winter day in 1997, I sat in front of a computer screen in a business centre in Ottawa. That day, I registered...

By Lois Tuffin Just for kicks, you go onto the website of the company who has been picking up some of your customers. Maybe you've heard...

By Lois Tuffin Years ago, I was stunned into silence when a colleague suggested we had to 'stand on the throat' on a competitor so our...

By Lois Tuffin If you’ve read The Wealthy Barber, you’ve seen the power of storytelling in explaining complex ideas. Before reading David...

By Lois Tuffin The message came out of the blue. “I need your help.” Little did I know how the journey would end. A day later, a teary...

By Lois Tuffin On a cold winter day in 1997, I sat in front of a computer screen in a business centre in Ottawa. That day, I registered...

By Lois Tuffin The timbre in his voice told me everything I needed to know. He was scared and he needed help. While the situation was...

By Lois Tuffin So many people believe they have insights or experiences they should share with the world beyond a social media page. And...

By Lois Tuffin When you need something, how much time do you spend thinking about where to turn to get it? You may turn to Google or ask...

Have you ever been handed a blank card for a colleague and panic when you don’t know what to write inside? Or worse, everyone else has...

Once upon a time, there were two organizations operating in the same city: the Peterborough Housing Corporation and the Peterborough...

Storytelling always comes down to the hero's struggle. It may focus on a driver needing a repair, a mechanic fixing a problem or an auto...

By Lois Tuffin After 15 years of being in a high-profile job with a clear title, I often get this question when I tell people what I do...

You need a message worded just the right way for a press release, an announcement, or the book you want to provide to your clients. As...

All through school, we are taught about the jobs where we can go work for others. Aptitude tests and various courses prepare you for life...

When you hear ‘keywords,’ you likely think of internet search engines chugging away at floating certain information to the top of a...

Over the past year, I dropped 30 pounds by changing four habits. Period. And while I’m not one of those people who needs to be thin, I do...

Some people can show up to a job they don’t care about and go through the motions every day. That's not what you want in a car mechanic,...

In these lazy, hazy summer days when it’s hard to get motivated to write or focus on other writers’ words, some downtime just may be the...